From data chaos
to clear decisions.

dottie integrates your marketing and CRM data, updates it daily and uses AI to point the way forward.

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The problem

Your data exists.
It just isn't in the same place.

One number in the ad platform, another in the CRM, another in that spreadsheet someone updates by hand. When it's time to decide, no one has the full picture.

01

Scattered data

Each source speaks its own language and lives in its own corner. Cross-referencing it all by hand takes time no one has.

02

Gut-feel decisions

Without the integrated picture, choices come down to intuition. Sometimes right, sometimes burning budget.

03

AI that underdelivers

Without an organized foundation underneath, AI becomes just a text tool. It doesn't analyze what matters.

What dottie does

Structure first. Intelligence next.

dottie brings your sources together, keeps everything up to date and turns data into insight ready to act on.

Integrates

Every source in one place

Ad platforms, CRM, sales and spreadsheets connected in a single base, with the same view available to the whole team.

Updates

Fresh data every day

No exporting, no pasting, no waiting for month-end. The numbers arrive on their own, ready to look at.

Analyzes

AI that points the way

Analysis trained on what matters in each business: which metrics mislead, what's seasonality, where to act.

Shares

The same read for everyone

Nothing stuck on one person's machine. Client and team open the dashboard and read the same thing, right in their hand.

Solutions

Three ways to pull decisions from your data

Each solves a different pain. All with the same principle: method over guesswork, and real sales as the yardstick, not the metric the platform reports.

What drives all three is the same AI report automation: it reads the volume, notices what changes and recommends the action.

Results

What changes when data becomes decisions

Real cases, brands not identified. Revenue always measured via GA4, never by the ad platform.

E-commerce · Diecast
+61%
in attributed digital sales
Full rebuild of the digital structure, with a 27% CAC reduction and better revenue attribution across channels.
E-commerce · Food
+17%
in total revenue
Budget optimized by concentrating spend on the days and times with the highest conversion propensity, identified through historical data analysis.
Family assistance
+55%
in new subscribers
Full journey tracking revealed underused channels. CAC cut by 51% without cutting investment.
See it live

Live dashboards

Two public dashboards, built by dottie, with real data and AI analysis. Open and explore.

Tailored solutions

Structure built for your process

Every operation has its bottlenecks. dottie designs the solution for each client's real workflow.

Influencer agency

Automated data compilation

Technology built to measure for the agency, which cut data compilation time by up to 70% in before-and-after tests.

Advertising agency

Single dashboard on their own domain

Integration of data from different sources in a single responsive dashboard, hosted within the agency's own domain.

Who trusts us

Clients in Brazil and abroad

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Frequently asked questions

How dottie works

Para quem quer contratar
Both. The platform foundation is the same for everyone, but each dashboard is built for each client's real data sources, metrics and processes. You don't get a generic template.
Ad platforms like Meta Ads and Google Ads, e-commerce tools like Shopify, analytics like GA4, and CRM and sales data. Se o dado existe em algum lugar, o objetivo é trazer para a mesma base.
Always from GA4, the source of truth on sales that actually happened. Ad platforms report only the spend. This avoids the inflation common when using revenue reported by the ad platform itself.
By connecting the media to GA4 and your CRM, measuring by the sale that actually happened, not by the click the platform reports. It works for e-commerce and offline sales alike. It's the focus of the paid traffic with CRM solution.
Yes. dottie integrates the sources your brand already uses, from social and PR monitoring to influencers, into a single live dashboard, built to measure. It's the focus of the integrated monitoring solution.
It depends on the sources and complexity, but the path is always the same: data structure first, analysis next. The conversation starts by understanding your case. Chat on WhatsApp and we'll estimate it together.
Sobre os processos
Data from each source is collected, cleaned and brought together into a single base, updated automatically. From it, the dashboards are built with the same view available to the whole team and the client.
It reads the week's data and flags what deserves attention, always calibrated to what matters in each business: which metrics mislead, what's just seasonality and where it's worth acting. The read arrives ready, not as a loose chart.
Yes. Nothing stays stuck on one person's machine. The dashboard is available with a login, and client and team open the same read from anywhere, including on mobile.
Yes. The dashboards can live within the client's own domain, keeping the brand identity and experience end to end.
Rodrigo Schmiegelow, fundador da dottie
Who's behind it

18 years inside this problem.

I spent nearly two decades structuring data and media for brands like Heineken, O Boticário, Pepsico and Itaú. I saw up close how much is lost when information doesn't talk to itself.

dottie was born from that: the drive to give any company the structure that only the big players used to have. Structure first, intelligence next.

— Schmi, fundador da dottie
Let's talk

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