Integration, dashboards, security and AI in marketing and sales. The real problems and how dottie solves them.
Data fundamentalsA dashboard is live and made for acting; a report is a snapshot of the past, made for recording. When to use each.
A single field with one out-of-place character can take down an entire pipeline without any error. How it happens and how to protect against it.
Data integrationEach platform speaks its own language. The hard part isn't combining once, it's keeping everything adding up over time.
Revenue attributionThe platform almost always reports more sales than GA4. Understand why, and which one to use as the truth.
SecuritySensitive data in your palm requires access in the person, not in the link. The balance between ease and protection.
Data fundamentalsLooker Studio, Power BI, Tableau and what AI changed. Why the tool is the last step, not the first.
Step by stepStart with the goal, never the metric. End in action, never a chart. A guide in six steps.
Step by stepThe step by step and best practices to measure real ROAS, use the right revenue source and end in a decision.
Study · BrazilR$ 220 billion bet in 2025, the burden on low-income families, debt, addiction and jobs. With data from Brazil's Central Bank, IBGE and Ministry of Health.
Study · DashboardThe whole history of the Summer Games in one interactive dashboard: Brazil, USA vs China, and the impact on searches.
Study · Global indicesWhat the World Happiness Report and the WHO's WHOQOL measure, and the Brazilian paradox of well-being.
Study · Market and cultureExport, tourism and culture data explaining why the world stopped to look at (and buy) Brazil.
Study · Economy and behaviorWhy December is the most expensive month to advertise even as digital attention falls. A condensed study.
Study · EconomyWhy Brazil's first quarter is one of the strongest, despite the cultural belief in a slow start. A condensed study.